Tokyo’s preferred PR & Marketing Agency for fashion, music, and art

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VEGAS PR GROUP

Two young men sitting on a teal couch in a stylish room with a metallic wall and a pink feathered lamp in the background. One wears a red, blue, and beige sweater, khaki pants, and black boots. The other wears a black, beige, and rust-colored sweater, brown pants, and white shoes. There is a small black table with a glass of water beside them and a red patterned carpet on the floor.
A woman in a denim jacket and lace pants standing in front of colorful signs and wooden display structures at an outdoor event or exhibition.
Three young women smiling and holding pink gift boxes with black ribbons in a colorful, lively indoor setting with vibrant lights and reflections.
Large crowd gathered outdoors at a concert or event with a stage, mountains in the background, and many people taking photos or videos.
A crowd of people standing outside a storefront with large windows. The store appears to be opening or hosting an event, as many are gathered, some with backpacks. Inside, visible through the glass, is modern decor with plants and awards or plaques. An upper floor with office space and a person working can be seen through the window.
Young woman with pink curly hair styled in two buns, wearing a white floral dress with pink plaid accents, white lace socks, and fluffy pink shoes. She is holding a small box labeled 'Pandora' and sitting on a pink carpeted floor in front of a pink and metallic background, with the word 'PANDORA' visible upside down.
Digital graphic poster for the MUTEK JP International Festival of Digital Creativity and Electronic Music, held in Tokyo, Japan from November 22 to 24, 2024. The poster lists participating artists and features a vibrant, abstract background with various blue and green digital patterns.

Built for 2026

Communication Services

  • Press Releases

    We write and distribute press releases in both English and Japanese.

  • Media Relations

    We secure features both organically and through paid coverage.

  • Influencer Marketing

    Use influencers to reach your audience where they spend the most time - social media.

  • Social Media Content

    Your PR strategy should include strategy for your own social media.

  • Close-up of a yellow honeycomb-shaped wax stamp with black embossed text reading "VIC-" on a black background.

    One of Vegas PR’s greatest strengths is that they are a truly bilingual PR partner, which remains rare in the Japanese market. They communicate with precision in both Japanese and English, while bringing a proactive and creative approach to every project. What stands out is their ability to draw out our ideas, challenge them constructively, and turn them into thoughtful, effective PR initiatives. Their work is always grounded in thorough research, careful preparation, and solid project management, which gives us great confidence as a client. The team is also highly receptive to feedback and constantly seeks to improve the quality of their output. They are not simply an external agency, but a partner who helps us expand the potential of our brand.

    – Kevin Steinberger
    Vibram Japan General Manager

  • Black logo with word "Pandora" in capital letters and a crown symbol above the letter "O".

    Working with Vegas PR Group has dramatically improved our brand awareness and positioning in Japan. The team has always been highly dedicated and consistently available whenever needed. Their ability to communicate seamlessly in both English and Japanese also makes collaboration much more efficient for international brands.

    – Bunta Shimokubo
    Specialist, Brand Management, Marketing

  • Sony Music logo in black, red, and gray text on a black background.

    Our relationship with Vegas PR began with international press releases for Hikaru Utada. Today, as General Manager of Sony Music Labels' 3rd Label Group, I rely on them to support the global expansion of multiple Artists, including Creepy Nuts, Ryokuoushoku Shakai, Centimillimental, and Hanabie. What sets Vegas PR apart is their ability to go beyond PR, by helping us craft international strategies tailored to markets outside of Japan.

    – Nozomu Kaji
    General Manager 3rd Label Group (Overseas PR) Sony Music Labels Inc.

Black Nike logo with white background.
Black background with red and pink text that reads "Music Awards Japan" and a stylized red and pink emblem above the text.
Black background with a futuristic logo featuring blue lines and the word 'SURGE' written underneath.
Droplet of blood on a black background with the word 'duang' written below in blue.
A diagram illustrating a person standing on a surface, with a red ball labeled 'g' representing gravity pulling downward, and curved lines indicating the person's center of mass and center of pressure.
Black background with a white text quote and a small logo below it. The quote reads: "Here is the most valuable knowledge that I found in the last 42 years: Study the word of God." The logo below the quote contains a circular design and the text "Alp
Shake Shack logo with a black background, featuring a stylized burger with three lines representing layers, and the words 'SHAKE' and 'SHACK' in green and black.
King Records logo with black text and red, blue, green stripe underneath.
Logo for Sony Music, featuring black, red, and gray text on a black background.
Black graphic with cursive text saying "faith".
3D logo of CyberX with black background and red, grey, and blue spherical elements.
Pandora logo with a crown symbol above the name.
A black and white image with a circle in the center.
The Universal Music Group logo, featuring a circular design with six bars radiating outward, and the text 'UNIVERSAL MUSIC GROUP' below.
The image depicts a black background with a 3D outline of a blue play button and the word "COVER" written below it.
The Pepsi logo with the words 'Peaceful' written in red below it.
A black and white image of a chess game in progress, with chess pieces arranged on a chessboard.
Black and white logo with a stylized planet with rings and the words 'Stardust Records' beneath it.
Columbia logo with musical notes inside a circular design.

Our Team

  • A woman with short blonde hair smiling and looking to the side, wearing a sleeveless dress with a daisy flower pattern, standing in front of a plain wall.

    Lauren Rose Kocher

    President & Director

  • Black and white portrait of a person with long wavy hair, wearing a vertically striped shirt.

    Akihiro Ono

    PR Director

  • A woman with short dark hair and earrings, smiling, wearing a striped shirt against a plain background.

    Erica Takeuchi

    General Affairs

  • A smiling man with a beard and mustache, wearing a collared shirt, standing against a plain background in black and white.

    Takahiro Kanazawa

    Account Manager

  • Black and white portrait of a young woman with wavy dark hair wearing a light-colored off-shoulder blouse, smiling gently, standing against a plain background.

    Jayda Stevenson

    Account Manager

  • Black and white photo of a woman with dark hair smiling, wearing a white cable-knit sweater, against a plain background.

    Erika Murayama

    Account Manager

  • Sakura Uetsuji

    Account Manager

  • Bos Leeloo

    Account Manager

  • Patrick St. Michel

    Media Relations

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